Religious fervor in Practice (another Apple story…)

A while back I wrote comparing tech to religion, focusing on what was important–the spirit or the flesh (okay, the OS or the hardware…).

Recently a writer at the Atlantic Monthly has done the same thing, exploring the 4 myths around religion, and discussing the impact the “Antenna Problem” may or may not have had on the “faithful.”  It’s a good read, but I find the discussions in the comment section even more interesting.

The author of the article includes the video showing a hypothetical exchange between a tech salesman and a customer.  The customer insists that he(?) wants an iPhone.  When the salesperson presents reasons for wanting another phone, the customer insists on an iPhone.  “It’s has the wifi.”

What intrigues me, and what has me wanting to get my brother’s take on this, isn’t so much the article, or even the video, but the comment thread that has arisen, discussing the video.  One commenter (@therantguy) sees the video as simply portraying the blind fervor and devotion demonstrated by the Apple Faithful, while another sees the video as a testament to the “truth” about Apple-that other salespeople don’t listen, and actually mislead their customers while Apple is all that is true and virtuous.  The discussion goes on for a while, bringing in others as well–and it’s a good read!

So–here’s my question for those that play in the interpretation game:  What can we learn about how we interpret documents (scripture, the Constitution, our Tax Code) by this simple exchange?

For the video, watch this (but be warned, it’s NOT SAFE FOR WORK)