The Professor's Notes

Who are the consumers of textbooks? And how do you define a consumer? We had this discussion recently on the podcast Real Tech for Real People episode 97. We were discussing the increasing use of tablets, and specifically iPads, in primary and secondary education. Of course, this led to a discussion of the use of tablets in higher education. The conversation was wide ranging in a couple key points emerged that I wish to write about here.

The primary and secondary schools systems are selecting a specific device and the books are content to go on that device. In this case, the system purchases the devices and the content and then delivers that to the student. So who is the consumer in this case? Setting aside for the moment the argument that the taxpayer is always the consumer, let’s focus on whether the consumer is the school district or the student. We can all agree that there are many stakeholders in this arrangement: the school board, parents, teachers, students, taxpayers, and I’m sure many others. But when I consider the consumer, I am considering their role in consumer plays in shaping the marketplace. In this case, while the students consumed the content, the school board by virtue of the purse string is the consumer. We can hope they are making wise decisions as they select the best combination of hardware, software, and support infrastructure.

Given this scenario the selection of a specific hardware platform makes sense. As a consumer the school district is selecting an all encompassing solution for all to use. This approach will undoubtedly balance the educational needs with the technological abilities, and of course the fiscal reality is the school board faces. The district will be able to leverage their scarce taxpayer dollars to get the best benefit possible. Are there limitations to this approach? Perhaps. There might be better solutions that only run on a different platform. But those are the tradeoffs one makes when one selects a technological platform on which to base decisions. We must satisfice.

Not consider the higher education model. As professors and students alike start to look towards digital textbooks as a valuable and viable alternative to the costly new-used-new book cycle we find a new challenge. Read the rest of this entry »

Must content and delivery be inextricably entwined?

For centuries our ability to gather content and disseminated wirh tide is not just to the content but to the media and the physical media that was used for delivery. If you wanted to read a book you would buy both the content and the delivery media simultaneously. The words in the paper on which they were printed or written were forever enmeshed. Even in recent decades with books on CD or tape you were still purchasing both the delivery media and the content as an inseparable unit.

We have an opportunity to day with the development of digital content and robust data exchange standards to forever separate the content from the media, or at least that will we use to receive the content. We’re at a crossroads. We can choose to follow the path of standards allowing users to decide on the delivery mechanism they prefer, or we can continue to develop content for delivery in specific devices and tools.

We’re currently entering a world where we have a wide variety of choices for the personal technology we use to access media. For instance, we have both been nearly ubiquitous iPad and now more and more android tablets on the market. We’re also seeing the early stages of windows eight tablets being previewed. If we take a device centric approach content will be developed and delivered as operating system specific applications. This will enable content creators to leverage the unique creative aspects of each of the operating systems and the devices. Read the rest of this entry »