The Professor's Notes

We talk about the lawsuit brought by the US in the most recent Real Tech for Real People, Episode 110.  While we share our thoughts on the pluses and minuses of the lawsuit, I thought it would be good to share this article from LifeHacker as well.  In this article they discuss the impact the lawsuit could have on pricing.  They write in part:

In a nutshell, this means prices on ebooks went up because the agreement with Apple made it so other sellers, like Amazon, couldn’t lower the price on ebooks.

Three of the seven publishers have already settled with the Department of Justice, but Apple, Penguin, and Macmillan rejected the offer. Now that we know the reasons behind the lawsuit, let’s see if any of this news is actually will have an effect on pricing.

Read the full article here.

Hopefully you have all seen this commercial by now.  I want you to watch it closely, and really think about what you first think (or thought) when you see it.  Does it really sell the car?

Watch the video (and read MY thoughts) after the break: Read the rest of this entry »

Back in 2007 I bought a Civic Hybrid.  At the time I “ran the numbers” and decided that the purchase made both economic and environmental sense.  I wrote about it on my blog, and explained why I believe the true environmentalists are conservatives.  At the time, I wrote:

I couldn’t bring myself to buy a Toyota Prius like our good friend Fleshy. I am not sure if it is because I don’t like the “cramped” look of the car, or simply that Fleshy, and so many liberals, wear that car as a (tight fitting) badge of good liberalism.

I was clearly aware that some people drive the Prius simply to show that “they care.”  Recently Freakonomics Radio (brought to you by the same guys that brought you the books Freakonomics and SuperFreakonomics) discussed the concept of “Conspicuous Conservationism” — that is, people that try to enhance their status by showing that they are being “altruistic” — even if they aren’t really effective.  For instance, Read the rest of this entry »

I have many thoughts on digital textbooks, and you have all had an opportunity to read them here.   Apple has made their “big move” and I am both pleased to see digital moving forward, and also a bit concerned about what could become the “only” platform on campuses.

I actually presented a paper on the challenges of digital textbook pricing at the Western DSI (Decision Sciences Institute) conference in 2011.   You can read the paper here.  In that paper, I point out that by driving the logistics costs of moving, handling, and returning paper products out of the system, along with other costs such as maintaining a bookstore, one can drive the costs down to about (surprise!) $15.00 while maintaining the 2 year profits of the publisher. And by withdrawing the pressures of the resale market, the profits only go up from there.

First thoughts that led to that paper were written about here  and here.

Most recently I wrote about  consumer driven markets. Who should make the  choice? Digital textbooks are able separate the content from the medium, and allow flexibility–unless we are locked into a hardware platform.  I also wrote about this in this post.

I would welcome other thoughts on those posts and on the paper.

E-Book PDF: Open in New Window | Download

A recent annoucement caught my eye.  Mashable ran a story highlighting a new company, audiobooks.com, that will be following the “subscription” model that music has been using: making their full library available for a monthly fee.  This is in contrast to the model that audible.com uses (Leo LaPorte’s often hawked preference) in which you buy monthly credits, that can be applied for books that you will then own in perpetuity (but the credits expire after 6 months if not used.)

from the article:

For $24.95 a month, the service will give users unlimited access to its library of 11,000 audio books through its website and an HTML5 mobile app.

Though Amazon-owned competitor Audible has a monthly membership, it relies on a credit system that give users access to a certain number of books per month depending on the fee. Audiobooks is the first service we can find that is streaming books using a monthly model.

I am intrigued–and I started to wonder how many people actually listen.  Please take the time to fill out my survey, I would love to know what your preferences are!

(and, don’t forget to listen to our version of audiobooks–the Real Tech for Real People podcast!  Go visit http://rtfrp.com and get the latest episode!)

Amongst all the anger, hurt, and raw emotions surrounding the Jerry Sandusky and the toppling of the Penn State Leadership (including the forced removal of Joe Paterno), the “new” Administration came forward with a few promises.  You would expect a few of the promises. Integrity.  Honesty. And then… Transparency.  59 days later the new Coach was announced and the outrage and cries of treachery began–”So much for Transparency” OnwardState.com had as their headline.

The first two were aimed to address the issues at the heart of the charges being levied against Penn State in the scandal–that there was a cover-up, and that leaders of Penn State perjured themselves–lying in court rather than allegedly tell of the evils revealed to them.  The last one? Transparency?  Where did that one come from? Read the rest of this entry »

Transparency has been in the news not only with the occupy movement, but also with penn state following the big scandal.  But what is transparency?

Does transparency mean that you tell everyone everything you do and why do it?  bust you violate all levels of confidentiality?

It seems to me when people an organization promise transparency, they are acknowledging a problem and suggesting they can no longer continue doing things the way they have always been done.  I realize this is not always the case, in that sometimes we’re just promising to foster an environment of trust, but that trust is based on the concept of sharing information.

reach leads me to ask these questions is the reality of organizations promising transparency while then defending your actions as being consistent with how things have always been done. If things have always been done this way how is that being more transparent?  Or to put it another way, if you have always been transparent why promise transparency as if it is something new?

I welcome your thoughts on these questions.

Like so many this holiday season I have been doing most of my gift shopping online. I have had a few interesting experiences, mostly dealing with the shipping aspect of the order. I will be writing about mine soon, but wanted to hear what good or bad, or just “interesting” experiences you might have had.

Please, take a minute and leave your story in the comment section!

Thanks!

Genesis 10 is a company that focuses on delivering performance and matching the right people to the right tasks for companies. They have also started an outreach effort to help returning Vets transition to the workforce. From a recent email:

On Veteran’s Day, Genesis10’s founder and CEO Harley Lippman and newly appointed Manager of Diversity and Veterans Relations, Richard Sanchez, were interviewed by MSNBC’s Dylan Ratigan about the challenges American Veterans face transitioning their careers from the military to corporate America. Watch the clip here:

Working with Genesis10 means working with a company that is dedicated to serving our community where and when we can. Veterans Outreach is our latest initiative whereby Genesis10 will partner with clients to identify opportunities for U.S. Veterans. Using training and mentoring programs in place internally and through external partners, Genesis10’s Veterans Outreach will prepare and support Veterans during their career transition from the military to the private sector.

If you know a Veteran who may benefit from this program, we want to know. You or the Veteran can send a message directly to G10Veterans@genesis10.com. Please share this message with your network. We ask you to help us spread the word – because by working together we can connect and support the men and women who served to protect our freedoms with new career opportunities in business and technology.

I would encourage everyone to share this post, the video link, and the email address with anyone who is either a veteran, or knows a veteran–or knows someone who knows… (you get it–tell everyone!)

Who are the consumers of textbooks? And how do you define a consumer? We had this discussion recently on the podcast Real Tech for Real People episode 97. We were discussing the increasing use of tablets, and specifically iPads, in primary and secondary education. Of course, this led to a discussion of the use of tablets in higher education. The conversation was wide ranging in a couple key points emerged that I wish to write about here.

The primary and secondary schools systems are selecting a specific device and the books are content to go on that device. In this case, the system purchases the devices and the content and then delivers that to the student. So who is the consumer in this case? Setting aside for the moment the argument that the taxpayer is always the consumer, let’s focus on whether the consumer is the school district or the student. We can all agree that there are many stakeholders in this arrangement: the school board, parents, teachers, students, taxpayers, and I’m sure many others. But when I consider the consumer, I am considering their role in consumer plays in shaping the marketplace. In this case, while the students consumed the content, the school board by virtue of the purse string is the consumer. We can hope they are making wise decisions as they select the best combination of hardware, software, and support infrastructure.

Given this scenario the selection of a specific hardware platform makes sense. As a consumer the school district is selecting an all encompassing solution for all to use. This approach will undoubtedly balance the educational needs with the technological abilities, and of course the fiscal reality is the school board faces. The district will be able to leverage their scarce taxpayer dollars to get the best benefit possible. Are there limitations to this approach? Perhaps. There might be better solutions that only run on a different platform. But those are the tradeoffs one makes when one selects a technological platform on which to base decisions. We must satisfice.

Not consider the higher education model. As professors and students alike start to look towards digital textbooks as a valuable and viable alternative to the costly new-used-new book cycle we find a new challenge. Read the rest of this entry »