The Professor's Notes

Where my thoughts and your eyes (and now ears!) collide

Are eReaders Robust Enough for Warfighters?

Posted by Steve Brady On April - 12 - 20102 COMMENTS

I have been enjoying learning about the iPad and will have more recommendations to come about apps that I absolutely love.  That said, I want to switch back to the discussion of iPad vs Kindle–not looking at features, and the like, but from the perspective of a “warfighter.”

Today’s soldier, airman and sailor (fine, and marine) carries around not only their weapon and ammunition, but provisions, body armor and all sorts of other sundries not dreamed of in past wars.  Much is designed to ensure both success and survivability on the battlefield.  But like soldiers through the ages, they like to have diversions and distractions through reading material during the “down” times.

Enter the eReader and digital books.  The beauty of these devices is they can hold hundreds of books at weight that at most tips the scale at 1.5 pounds.  This is quite attractive for the warfighter already hauling tens of pounds of gear.

An organization has formed to provide eReaders/eBooks to troops.  Their vision is:

to build the nation’s leading non-profit organization dedicated to providing e-books and e-book technology to military personnel who are deployed overseas defending our country.

and by doing this they hope to support the men and women who serve our country, putting their lives on the line daily.

I have used this then to spurred some discussion on Twitter about the survivability of these devices in the field.  Which would hold up better, an iPad or a Kindle?

Some of the considerations have included:

  • Susceptibility of the screen to cracking/breaking
  • Dust/Sand damage
  • Battery life
  • Ability to purchase/install books

One person on Twitter, @nutzareus, has commented on his experience in the field and noted that regardless what you use you must use an OtterBox to protect your device.  He commented that he used the OtterBox Defender Case for iPhone 3G, 3GS when he was in the field.

Other contributors to the discussion include:

@dpowensj, @obsidianspider, @iPeat

So what other things should be considered?  What do YOU recommend for our soldiers?  Please, share your thoughts.

Could Apple Actually KILL eBooks?

Posted by Steve Brady On February - 1 - 20103 COMMENTS

Once again we can’t turn on a news reader on the internet without be reminded of the Great Steve (not me–Jobs) and how he always has the “right sense” for business.  In addition to his design sense, and ability to time the introduction of products perfectly, many often credit him with “saving” the music industry by making music affordable at just 99 cents per song.

But could he have lost his touch? Could Steve Jobs and Apple not only missed it this time, but could they be responsible for bringing down a whole nascent industry with them?

On the heels of the introduction of the Apple iPad (and their announcement that books would cost between $13 and $15) we saw an emboldened Macmillan publishing house pressing their case against Amazon.  For a brief moment Amazon seemed to be fighting the good fight for consumers, and went so far as to ban direct sales of Macmillan books.

Macmillan was simply “acting out” what Steve Jobs told to Walt Mossberg when he said that the prices would end up being the same (between Apple and Amazon), because the publishers are not happy (with Amazon) and are going to pull their books from there.  It appears that Steve Jobs is doing the work of the Publishers, pushing the price points up, rather than down.  Rather than being a champion of the individual, does this make Steve Jobs simply a big business “hack?”

The bottom line here really is that Amazon knew 2 years ago what Steve Jobs should know now. Verso Direct has conducted a book buyers behavioral study/survey, in which they discover that the magic price-point for digital books seems to be right at $9.99.  According to the article “Amazon Flanks…” when Verso presented their study and broke down their findings, they reported that 3 out of 5 people will consider buying an ebook at or below $9.99.  Raise the price, and that drops to 1 out of 5.

The article then goes on to identify the real “winners” as pirates.

Is it possible that, in his rush to kill Amazon, Steve Jobs may have instead spell the death of eBooks?1

  1.  There are many other thoughts here, including the differences between music and books.  I will discuss these over the next few weeks.

Amazon vs Apple – pending App Store Wars?

Posted by Steve Brady On January - 28 - 20101 COMMENT

First, it was Apple’s delay in approving apps that was a problem.  Then Apple actually started removing (oops, “failing to approve”) the Google Voice app.  Do we see another App Store war coming with the Kindle App? Read the rest of this entry »

“Killer” products or “Transformative Devices?”

Posted by Steve Brady On January - 18 - 20102 COMMENTS

My brother and I had a recent discussion over the word “Killer” as it is applied about, or to, Apple products.  I am sure you have heard it before.  “The iPhone will kill the Blackberry.”  Or, “the Android phones (or Palm Pre, or…) are iPhone Killers.”  Each of these instances the word killer is used specifically to invoke a sense of removing the competitor from the market place.  1

Killer Products?

It seems clear that when people (generally the pundits) refer to a product as “a ____ killer” they usually mean that it is all over for that other product.  Pack it up, it’s gone. 2  In fact, in a recent Mac Break Weekly Leo LaPorte specifically talked about driving RIM (makers of the Blackberry) “out of business.”  3

Rarely have we seen a product enter an existing product category and “kill” all the competitors.  I am sure we can find a few examples (the iPod itself comes to mind).  That isn’t to say that a product can’t enter into what appears to be one category and completely define a new one in the process. Read the rest of this entry »

  1. Some argue that this is a rather recent use of the word.  Perhaps, but  I have found instances of this usage dating back to at least 2004, and in tech terms, that is ages ago!
  2. My brother argues this point, positing instead that when they refer to a product as “a ___ killer” they simply mean that it will provide a strong competitor for the existing products. While that is in fact the more likely outcome, I argue that the intent of the writers in more than hyperbole.
  3. Pundits believe these products to be killer products, I believe, because for them, the old products cease to exist.  I have heard a few who seem genuinely surprised to learn that the competitor not only survived but has thrived in their own niche.

We are sooooo close…

Posted by Steve Brady On January - 4 - 2010ADD COMMENTS
We are so close.
I have decided it is time for me to talk about my vision of portable or handheld devices.  But first, a little history.
I came that reluctantly to the computer world.  My father was an electrical engineer and computer scientist, and I was a political scientist.  I read paper books, listened to music, and generally avoided all things digital.  Of course, that was easy to do in the early 1980s.  But then I got a TI 99/4a.  I started becoming a user.  The power user.  The networking kind of guy.  I went from the TI, to the commodore Amiga 1000, and then it was windows-where I am still today, along with linux and the Mac.  Along the way I owned and Apple Newton, Handspring Visors, and have used a few tablet-pc’s.
This brings me to my point: we are so close to the dream I had when I first held my Apple Newton, and it is amazing to think that we have come this far in only 20 years. Read the rest of this entry »

This post is from my “Archives of Incomplete Thoughts” but I wanted to share them with you all…

I have been pondering for a while the use of the eBooks (and specifically the Kindle) in Academia.  Ever since I considered purchasing my first eReader (the Sony eReader 505) I have found the convenience of having several books at my finger tips, without weighing me down, to be the most obvious benefit.  That said, I believe there are many others, and some which can result in the elusive “win-win” situations for producers and consumers alike.

  • Affordability of textbooks
  • Desk Reference/Review copies
  • Physical size/weight relief
  • notetaking and highlighting

Need to rethink old views:

  • why see “a page”?
  • how do I “flip” through a book?
  • what is the focus/purpose of an “illustration”?
  • are there other ways to “illustrate”?
  • How do we do “citations?”

Challenges:

  • How to compare two separated pages (i.e., pages 57, and 106) (side by side?)

Issues I want to see if they have added/changed:

  • Highlighting:  does the menu appear next to where I clicked? How is that interface changed?
  • can we move/sync highlights/notes between devices?

Have you given much thought to the changes we can see with Digital Textbooks?  What are your thoughts? Please share them in the comments.

Nook Hacked — can Kindle App be Far Behind?

Posted by Steve Brady On December - 19 - 20091 COMMENT

Several weeks ago I wrote that Jeff Bezos has said the reading of Kindle books, and the hardware we know as the Kindle, are separate businesses.  In that post I posited the idea that in addition to having Kindle apps on the iPhone, the Mac and Windows platforms, they might expand into Android based platforms, including the Barnes and Noble Nook.

Well, it didn’t take long before the Nook was hacked, and the possibilities are, while not quite endless, quite broad.  Wired Magazine reports:

If you tear open a Nook (which the team has done) you’ll find that the Android operating system is contained on a microSD card (separate from the microSD expansion slot). From here, it’s a simple matter of using a card reader to mount this card on your computer and changing a single word in the init.rc file (the file that’s in charge of which services are begun at startup, similar to a Linux boot).

This single hack will let you plug the Nook into your computer (once you have reassembled it) and access the OS, using the freely available Google Android developers kit.

The short article goes on to point out that, while for now the possibilities are limited to only a few hackers, it does mean that you have a device, with a fully capable Android operating system, running (for free) on a wireless (cellphone) network.  Imagine the possibilities!

Well, I have.

FrankenNook

Kindle, on the Nook.  Anyone want to predict when?

Can Barnes and Noble Nook be used with Kindle?

Posted by Steve Brady On November - 25 - 20093 COMMENTS

The attentive reader of Kindle News knows that the Kindle (much like the Apple Mac) seems to imply hardware, or software, or both.  By this I mean we first heard about the Kindle as the digital ebook reader now known as the Kindle 1 (and then the Kindle 2 and Kindle DX)  Then Amazon announced the Kindle app for the iPhone, separating the Kindle reading experience from the Kindle hardware device.  That was recently followed by the release of the Kindle reader software for Windows PCs.  A Mac version is coming soon.

Jeff Bezos, CEO of Amazon, said essentially that the reading of Kindle books, and the hardware that we know as the Kindle are separate businesses.  In that article Bezos specifically described the competitive environment inside the Kindle world:

The device team has the job of making the most remarkable purpose-built reading device in the world,” Mr. Bezos said. “We are going to give the device team competition. We will make Kindle books, at the same $9.99 price points, available on the iPhone, and other mobile devices and other computing devices.

Jeff Bezos saw the need to create a competitive environment inside Amazon for the Kindle device design team.  As we all know, there are now more outside competitors, with the Barnes and Noble Nook making a strong run towards toppling the Kindle as the preferred eReader.  Many have called it “Kindle killing,” or a Kindle incinerator (cute play on words there) and suggest Nook will “eat Kindle’s lunch.”  All strong words, and so far most of the reviews seem to indicate the Nook lives up to the hype.

One interesting feature of the Nook is that it runs on the Google Android platform.  So what, you might ask?  Good question. Read the rest of this entry »

Amazon Updates Kindle Firmware for K2 and DX

Posted by Steve Brady On November - 25 - 2009ADD COMMENTS

Amazon has announced a firmware update for the Kindle 2 and the Kindle DX that enhances battery life, provides native PDF support for the Kindle 2, and improves the PDF support of the DX.  You can read more about it from Amazon directly here.

The biggest downside?  That this doesn’t help the Kindle 1 owners at all.  Needless to say, those of us that weren’t convinced that the few features added to the Kindle 2 were worth the full purchase price for the upgrade are not too pleased with the lack of support (read the comments in the above link.)

On the other hand, perhaps this is a good reason to consider the Barnes and Noble Nook (if they can keep them in stock.)

Refurbished Kindle 1′s for only $150 (okay, $149.99)

Posted by Steve Brady On September - 16 - 2009ADD COMMENTS

UPDATE:  Apparently Amazon is no longer selling the original Kindle even as a refurb.  They are selling the Refurbished Kindle 2 and the Refurbished Kindle DX though, and so far everything I have read says that this is a GREAT deal.  Check it out.

I have just found on the Amazon site that they are selling the original Kindle for only $149.99. (see update above)

If you are interested, check it out.  It’s “almost” as good as the Kindle2.  I have the original, and haven’t felt the need to upgrade, since the only really new features are the ability of the Kindle 2 to read to me (with a computer generated voice) and more esthetically pleasing buttons.  In fact, I personally like the ability, with the original Kindle, to add a memory card, thereby having unlimited storage (and I can remove the card–with my books–before I ship it out if I have problems).  Also, the original Kindle has a removable/replaceable battery, so you won’t have to send the whole unit off to Amazon if your battery dies.

Anyway–just wanted to share this with you.

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About Me

Many have asked, so let me tell you: I am a professor. BA, Political Science MPA (Master’s of Public Administration) MS Logistics Management PhD Business Administration (Business Logistics, supporting field Industrial Engineering) I have a strong professional interest in Collaborative Supply Chain Management, RFID in the Supply Chain (EPC), and Research Methods. I have a strong personal interest in political issues, and military affairs having retired from the US Air Force after 20 years.

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