The Professor's Notes

This week I am attending  the 2009 INFORMS “Annual Meeting.”  This is more of a Symposium, or a Conference, than a “meeting” with nearly 70 sessions occurring simultaneously, 4 times a day for 4 days.  That is 1, 120 sessions and each has 3 (or more) presentations! 3,360 presentations! Whew!

Now, I won’t make any bones about it–I am not attending all of them.  Heck, I am trying my best to attend the few that I think I can get the most from for either Supply Chain discussions, or (yes, surprise) Social Networking analysis.

Why Social Networking? Setting aside for the moment that I think it is simply “cool” I am also quite interested in what we can collectively learn from these networks.  But apparently my interest is not the same as the interest of those Read the rest of this entry »

Last month, Jason Calacanis (entrepreneur, and most recently founder of Mahalo) wrote in his newsletter about how he was willing to pay twitter for exposure, and he then asked his readers three questions.  I chose then to reply to him and, after waiting a respectable amount of time, have chosen to repost segments of my response here.

Enjoy!

Jason

First thank you for all your newsletters and emails that you share with the world.  As a business professor at Penn State, I find it refreshing and useful to see a business person not only being successful and touting their success, but sharing the inner-workings of their decision processes.  Certainly this most recent email with the Twitter/$500K explanation is great to show students how to actually conduct an analysis for a business decision.

I did want to answer your three questions, and then as for what amounts to a “favor” from you (to someone you don’t know.)

First, the questions:

1. Am I crazy, or crazy like fox?

Crazy?  Well I would say not–but if the choice is simply either/or, then crazy like a fox.  I actually believe you are far from crazy.  You have conducted a detailed analysis of the situation, evaluated what history has shown, and made a deliberate and informed decision.  All decisions have risk, but it appears you have worked to limit the risk (or at least understand it.)

2. What’s the value of a Twitter follower?

This one, honestly, is a “it depends on the follower.”  Of course, you have accounted for the “it depends” piece by eliminating group after group, and working down to just how many out of a million followers with be “valuable.”  I have found that followers, AND following, are quite valuable for the ways I use Twitter–and I use Twitter in different ways for different groups.  I use Twitter to connect with at least 3 (sometimes overlapping) groups.  First, there are the “supply chain” professionals actively engaged in my profession and field of study.  Then there are the educators, specifically those that are using technology to reach students.  Finally, there is the geo-specific group of folks here in Central PA, that I reach out and touch to stay connected with my community.  ed: (Of course there always exists that 3rd group–actual friends and family!)

Each has value, but in different ways.  Can I monetize this? Perhaps–but that’s not quite what I am about in a direct sense.  Although I would like to think that, as we all improve our skill sets, learning from one another, we all enhance our earnings, potential and kinetic (to steal from Physics).

3. What’s the value of of being one of “The Suggested?”

This is an interesting one.  I think being one of “The Suggested” is great in your type of area, where you are offering services that are of value to nearly the full range of Twitter users.  I suspect if I were to show up on the list, I would end up with a large number of followers with whom I have little in common, and that “twitter-stream” would cloud the engagement with the communities I have worked to develop.
This discussion is actually what I like most about Twitter–it allows us to develop our own communities, meeting nearly an infinite set of needs and desires truly providing a platform for community.  The communities are no longer bound by time, or space, and can grow organically as people connect with what is of interest to them.

The “Requests”

//**requests deleted–for I hope obvious reasons**//

Thanks for perhaps reading this far down–I realize your time is far more valuable than mine.

Best wishes.

While I haven’t heard back from Mr Calacanis I wanted to at least share these thoughts with you, my reader.

S

In my previous post I wrote about some of my thoughts concerning three key points that I drew from Andrew Keen’s The Cult of the Amateur”.

I wanted to take a few minutes to write about ways to address the challenges of these three points.

I have commented on twitter (@SCMProfessor) that I don’t like the push to be “followed” but not to follow back.  Leo LaPorte, and many others, talk in their podcasts about how many people follow them, and either in jest or with serious intent, talk about wanting more followers.  There I find myself usually asking “why?”

Of course, people like Barack Obama, @LeoLaPorte, and my two personal favorites @BrentSpiner  and @bobbyll (two of the best TV androids around!) serve a role as thought leaders.  But what about the rest of  us? Should we want to be folllowed by millions and not follow back?

I admit, I enjoy watching the following numbers go up.  It is in some sense a boost to the ego.  But I also feel it is important to follow back.  If we are to be part of a “community” then that community should encourage discourse and exchange.  We should want to follow the people that follow us, so that we can learn from them.  @TheRealDvorak (John C Dvorak) actually was doing this.  He would follow back.  He would engage.  Of course, leading the way in following back is Scoble (@thescobleizer) who follows 70K people, and is followed by 65K.  He engages!

Here’s my suggestions for engagement on Twitter. Read the rest of this entry »

I gave a presentation last month to the Advisory Board here on campus for our Business School.  I thought I would share the presentation and also the talk as recorded that morning.

I welcome any thoughts you might have on how we can better use technology in business education, and specifically how we can better prepare students to use technology in the “real world” when they graduate.

Podcast: Play in new window | Download

I received a comment on the previous post, and wanted to share it with those who may not check out the comments.   Please, share your ideas with us here!

Brief and quick thoughts about Kindle and higher education.

Like you I see the Kindle as a ‘killer device’ in higher education.
Just as I saw the mobile phone/smartphone in 2002. Colleges & Universities were motivated by finances to devise a way to recapture the income lost to dorm phones on traditional landlines. 6 years later and few schools have been able to construct a means to generate revenue from mobile student based mobile technology. A segment of the faculty don’t want mobile devices in their class. Some faculty adopt the technology to aid learning (interactive, polling, twitter, etc.). The administration can’t figure them out.
They got sidetracked with the cell phone as an emergency notification device.
Where is the $$$$?

So, how to motivate higher ed leadership to adopt the Kindle as an instructional tool integral to learning? The answer may be in the money stream.

Your suggestion of self-publishing or co-publishing with commercial publishers has merit.
The landscape is strewn with disjointed efforts to self-publish. Use of learning management systems, faculty blogs, twitter, course/faculty facebook accounts, iTunes University, faculty generated web pages, etc. etc.
The challenge here is to provide a platform to aggregate ‘published’ works across diverse platforms.
How to get all these self-published works loaded onto the Kindle?

There is the green consideration. As more faculty select e-texts for their courses students inevitably will print pages/chapter(s)/books at college provided printers or printers in their dorms. Defeats the inherent value of e-texts: lower unit cost, ease of transport, bookstore floor space & inventory management, etc.
Interesting side note. I use an e-text for my digital photography course. The primary rationale is the text is updated more frequently than publishers can print new version. The main argument from students is they are restricted to read the text while at a computer. Can’t time-shift reading assignments, read on the train/bus/standing in line. Annotate, highlight, dog ear pages, etc. And there are the inherent challenges of laptop technology.

There is the possibility of providing all incoming freshmen with a Kindle: included in the tuition. This is no different than colleges that require the purchase of a laptop. In fact it is better, IMHO. A joint effort with Amazon would seal the deal. As would a partner relationship between Amazon and publishers.

In any case it seems Amazon has given this some measure of consideration. Where do they go from here?

How quickly can those of us who have a shared vision for e-readers like the Kindle advance this technology along the Rodgers innovation adoption curve?

Okay, I admit it.  I was briefly tempted to get a Mac.  The Mac has this really cool software, called “Delicious Library” that takes advantage of the webcam in the computer to read ISBN codes, and build a database of your personal library.  Thankfully, that temptation is gone.

Hello, Gurulib.com! 

At Gurulib you can enter books from a web interface, which moves you away from a specific OS, and allows for that whole “open community sharing” idea.  This free site not only lets you enter books into the online database by scanning the ISBN (or entering by hand, or searching on the title, or… you get the hint.)  It also allows you to share, if you wish, your library with others.  Both virtually (a “hey, check out what I like to read” sort of sharing) or literally, by allowing others to request to borrow a book, and allowing for a real exchange.  This is another great way to have some “social networks” that connects people with like interests, and enables you to share those interests.

But that’s not all.  How about entering other things.  Videos.  Games.  Software packages. Yup, you can do that too!  You can even put the items on different shelves.  Some actually create virtual shelves that mimic their real ones making physical search and retrieval possible.  Others create “different” linkages that make sense for their arrangement.

As I mentioned, it works right off their website.  If you have a webcam that can be focused to within a few inches, it will use a flash plugin to read your ISBN/UPC codes right from the page.  Heck, you can even send a photo of an ISBN using a cellphone, and it will scan that and include it in your “Wishlist.”  Imagine that, you are at a library or a bookstore, and see a few books you are interested in.  You snap a shot, send it to the site, and when you get home you can read reviews and order from Amazon.com directly (most likely saving a significant amount of money as well!)

So what sort of other magic does this site do?  Well, once you enter the book ISBN (or title) the site then uses that to pull down all the information available (usually from Amazon) for that item, and includes that.  This means that you have access to reviews, summaries, and even current “used prices” for these items.  Hey–it even will tell you what your library was worth new, and used!  Care to learn how much money you have spent on DVDs, or how much you could get in that “get rich quick” liquidation?

I could go on forever, but let me just mention one other “cool” feature.  You can build a wishlist right there on the site, and your friends and family can work off of there for those big “gift giving” events.  (You know the ones.. that come around every year… and you always have to ask for a list…)  Just put those items right into the wishlist and there you have it. In fact, you can order right from the wishlist using Amazon.com (I suspect that is the way http://gurulib.com is able to remain a free resource–they make money by providing us with this great way to purchase more cool things–similiar to my amazon ads here on this blog.)

I have loaded many, many items already.  I love the site.  Go check it out–and find my library.

If you are reading this blog, you have no doubt noticed the Twitter summary on the left, perhaps listened to a podcast or two, and even read my thoughts about various technologies. I have given talks about social networks, and even pointed out that it’s about relationships. All this, and I am left with the question: So what?

To answer that question, I have this post. But this post is the first in what may be a long series about moving new-media social networking disruptive technologies out of the echo-chamber.

I found myself at a conference this weekend arguing for the importance of social networks and, at the end of it, I realized the challenge we face is taking social networking and new media out of the hands of the techno-saavy, and put these tools, “embed” them, if you will, into the lives of the every day practitioner.

So what do I mean by practitioners? What practice do you think of when I write that? Doctors? Lawyers? Bartenders? How about almost anybody that does something. Now, in my specific instance I was first thinking of researchers, and then extended that to a discussion about connecting textbook authors to their customers (both faculty and students!) The lesson I am taking from this however is that this goes further. We need to take the various lessons of social networking and apply them where we are.

So for this first post of the series, let me share the discussion about researchers. I sat on a panel discussing how to get research (and funding) from the “public sector.” Once we reminded the audience that the public sector includes more than just the Federal Government, we talked about the various ways of “finding” the requests for proposal, and we even talked about the importance of “contacts.” One of my colleagues even jokingly commented that “once you can fake sincerity you have it made!”

Then it hit me–it’s really about developing social networks!

I first asked how many in the audience were using Linked-in or some other social networking tool. Not surprisingly, less than 10% in the room were members, and of those who weren’t literally NONE had even heard of it. I then used that as an example of how one can build networks (professional social networks) with people who not only have similar interests, but hopefully a network of people who sincerely want to help others succeed.

And what was the big secret I brought to them? No secret, really, but just something that I think has often been lost in these communities. As I mentioned in my talk on Social Networks the success lies in the development of relationships. These relationships are best when everyone brings something of value. If one wants to succeed, then develop these networks, and ensure that you are a “giver.” if you honestly seek to help those in your network, you will find that others will come to you, and often come to you with funding.

I ended up recommending a very good, very easy reading book, Love is the Killer App. This book talks about the importance of sincere sincerity, and the importance of truly putting others well being ahead of your own. What I really like about the book is his emphasis on improving yourself so that you have something of value to offer. It’s about being ready to give, not being ready to take. Now, some would say it is the application of the Golden Rule, others would say it’s just Karma, but the reality is you will find that caring about others, and helping them make the important connections in life, really does work–for them and for you!

So far, there’s nothing “new media” here. Stand by for other posts. In the meantime, please, share with us how you have successfully made “the connection” with people.

I have a rather lengthy blog post dealing with books in “new media” simmering on the wordpress burner here.  While that post isn’t quite ready yet, I wanted to quickly toss out another “thought” for discussion.  Yes.  Discussion.  Feel free to comment!

I am a regular listener to most of the TWIT podcasts produced by Leo Laporte.  For a while now they have been sponsored by Audible Books.  The pitch, which is rather formulaic across all of the podcasts, is this.  The podcasters present a “book of the week” that they recommend from Audible.  And, if you go visit audible with their “secret code” your first book is free. That’s right–FREE!

Now, I am curious about several things, which I will list here in classic bullet fashion:

• How long will it take before every listener will have an account? (1st book free only lasts for one book, after all…)
• How many people actually buy the recommended books?  (Anyone? Does the recommendation influence your buying patterns?)
• How often do YOU listen to audio books?
• And how often do you listen to podcasts?  How many do you follow?

So, there ya have it.  Perhaps I will some day add the polling widget, like my brother has over at his blog.  Until then, let’s engage here in the comments!

For those of you that actually looked at the PowerPoint presentation that I included with my Podcasting paper, I had an icon for a program called “Jing.”

But what is “Jing?”

Jing is an interesting, and as of now, free, way of sharing what you are seeing on your computer screen, with anyone over the ‘net. They don’t have to have Jing installed to receive what you send–only to

Check it out for yourself. I am including a link for you view this yourself.

http://screencast.com/t/o71lRKpYDtg

Let me know what you think!

I have added a couple interesting blogs to the links section, as well as started a new section for links to informational sites.

I am wondering, dear class, what you think I should add as links? Any favorite blogs you think I should point to? Should I, out of shear magnanimity, add our dear, eloquent friend the “new American Patriot” to the list? (Remember him? He is the owner of A Liberal Dose that, if I remember correctly, wants to kick me in my nuts…)

Just leave your comments here with your suggestions, and your votes!

The Professor