In today’s post, Seth Godin (Marketing Genius) reminds us that sunk costs (those costs already paid) are not a good reason to continue forward. When making a choice between two options, only consider what’s going to happen in the future,...

Wow–talk about game-changers. Seth Godin has a reputation among marketing circles (new and old media types) for shaking things up and helping us see the world “different.” He has written some amazing books that challenge our thinking (my favorite “All...