The Professor's Notes

I have many thoughts on digital textbooks, and you have all had an opportunity to read them here.   Apple has made their “big move” and I am both pleased to see digital moving forward, and also a bit concerned about what could become the “only” platform on campuses.

I actually presented a paper on the challenges of digital textbook pricing at the Western DSI (Decision Sciences Institute) conference in 2011.   You can read the paper here.  In that paper, I point out that by driving the logistics costs of moving, handling, and returning paper products out of the system, along with other costs such as maintaining a bookstore, one can drive the costs down to about (surprise!) $15.00 while maintaining the 2 year profits of the publisher. And by withdrawing the pressures of the resale market, the profits only go up from there.

First thoughts that led to that paper were written about here  and here.

Most recently I wrote about  consumer driven markets. Who should make the  choice? Digital textbooks are able separate the content from the medium, and allow flexibility–unless we are locked into a hardware platform.  I also wrote about this in this post.

I would welcome other thoughts on those posts and on the paper.

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A recent annoucement caught my eye.  Mashable ran a story highlighting a new company, audiobooks.com, that will be following the “subscription” model that music has been using: making their full library available for a monthly fee.  This is in contrast to the model that audible.com uses (Leo LaPorte’s often hawked preference) in which you buy monthly credits, that can be applied for books that you will then own in perpetuity (but the credits expire after 6 months if not used.)

from the article:

For $24.95 a month, the service will give users unlimited access to its library of 11,000 audio books through its website and an HTML5 mobile app.

Though Amazon-owned competitor Audible has a monthly membership, it relies on a credit system that give users access to a certain number of books per month depending on the fee. Audiobooks is the first service we can find that is streaming books using a monthly model.

I am intrigued–and I started to wonder how many people actually listen.  Please take the time to fill out my survey, I would love to know what your preferences are!

(and, don’t forget to listen to our version of audiobooks–the Real Tech for Real People podcast!  Go visit http://rtfrp.com and get the latest episode!)

Anyone reading my blog for any period of time knows that I love the Kindle’s highlight and notes features.  I wrote a macro for the original Kindles (that works on the Kindle 2 as well) to take the text file and make it a very nice readable document in Word.

One drawback had been that Amazon never explained how to get to the highlighted texts or notes when you were using a Kindle app–whether iPhone or Android.

Luckily others have deciphered this for us, and have developed a program that will generate a text file from the data file.  (The information in the apps is stored in *.mbp files, because they, like the core Kindle format, are based on the MobiBook standard.) Read the rest of this entry »

Amongst all the anger, hurt, and raw emotions surrounding the Jerry Sandusky and the toppling of the Penn State Leadership (including the forced removal of Joe Paterno), the “new” Administration came forward with a few promises.  You would expect a few of the promises. Integrity.  Honesty. And then… Transparency.  59 days later the new Coach was announced and the outrage and cries of treachery began–”So much for Transparency” OnwardState.com had as their headline.

The first two were aimed to address the issues at the heart of the charges being levied against Penn State in the scandal–that there was a cover-up, and that leaders of Penn State perjured themselves–lying in court rather than allegedly tell of the evils revealed to them.  The last one? Transparency?  Where did that one come from? Read the rest of this entry »

Transparency has been in the news not only with the occupy movement, but also with penn state following the big scandal.  But what is transparency?

Does transparency mean that you tell everyone everything you do and why do it?  bust you violate all levels of confidentiality?

It seems to me when people an organization promise transparency, they are acknowledging a problem and suggesting they can no longer continue doing things the way they have always been done.  I realize this is not always the case, in that sometimes we’re just promising to foster an environment of trust, but that trust is based on the concept of sharing information.

reach leads me to ask these questions is the reality of organizations promising transparency while then defending your actions as being consistent with how things have always been done. If things have always been done this way how is that being more transparent?  Or to put it another way, if you have always been transparent why promise transparency as if it is something new?

I welcome your thoughts on these questions.

You know someone who is a photo-bug? Photo JoJo store has some really cool gifts for the photo gadget lover, or just the lover of photography. My favorites include: The elastic Macro Lens band for phones, lens screw-on adapters for both fish-eye (0.35x) and telephoto (2x) zoom, and 90 degree “Super secret spy lens” for seeing around corners, or just taking pictures sideways.

Check these, and the other gift ideas out–and don’t forget your favorite Professor! (Even if it isn’t me!)

Like so many this holiday season I have been doing most of my gift shopping online. I have had a few interesting experiences, mostly dealing with the shipping aspect of the order. I will be writing about mine soon, but wanted to hear what good or bad, or just “interesting” experiences you might have had.

Please, take a minute and leave your story in the comment section!

Thanks!

Genesis 10 is a company that focuses on delivering performance and matching the right people to the right tasks for companies. They have also started an outreach effort to help returning Vets transition to the workforce. From a recent email:

On Veteran’s Day, Genesis10’s founder and CEO Harley Lippman and newly appointed Manager of Diversity and Veterans Relations, Richard Sanchez, were interviewed by MSNBC’s Dylan Ratigan about the challenges American Veterans face transitioning their careers from the military to corporate America. Watch the clip here:

Working with Genesis10 means working with a company that is dedicated to serving our community where and when we can. Veterans Outreach is our latest initiative whereby Genesis10 will partner with clients to identify opportunities for U.S. Veterans. Using training and mentoring programs in place internally and through external partners, Genesis10’s Veterans Outreach will prepare and support Veterans during their career transition from the military to the private sector.

If you know a Veteran who may benefit from this program, we want to know. You or the Veteran can send a message directly to G10Veterans@genesis10.com. Please share this message with your network. We ask you to help us spread the word – because by working together we can connect and support the men and women who served to protect our freedoms with new career opportunities in business and technology.

I would encourage everyone to share this post, the video link, and the email address with anyone who is either a veteran, or knows a veteran–or knows someone who knows… (you get it–tell everyone!)

Who are the consumers of textbooks? And how do you define a consumer? We had this discussion recently on the podcast Real Tech for Real People episode 97. We were discussing the increasing use of tablets, and specifically iPads, in primary and secondary education. Of course, this led to a discussion of the use of tablets in higher education. The conversation was wide ranging in a couple key points emerged that I wish to write about here.

The primary and secondary schools systems are selecting a specific device and the books are content to go on that device. In this case, the system purchases the devices and the content and then delivers that to the student. So who is the consumer in this case? Setting aside for the moment the argument that the taxpayer is always the consumer, let’s focus on whether the consumer is the school district or the student. We can all agree that there are many stakeholders in this arrangement: the school board, parents, teachers, students, taxpayers, and I’m sure many others. But when I consider the consumer, I am considering their role in consumer plays in shaping the marketplace. In this case, while the students consumed the content, the school board by virtue of the purse string is the consumer. We can hope they are making wise decisions as they select the best combination of hardware, software, and support infrastructure.

Given this scenario the selection of a specific hardware platform makes sense. As a consumer the school district is selecting an all encompassing solution for all to use. This approach will undoubtedly balance the educational needs with the technological abilities, and of course the fiscal reality is the school board faces. The district will be able to leverage their scarce taxpayer dollars to get the best benefit possible. Are there limitations to this approach? Perhaps. There might be better solutions that only run on a different platform. But those are the tradeoffs one makes when one selects a technological platform on which to base decisions. We must satisfice.

Not consider the higher education model. As professors and students alike start to look towards digital textbooks as a valuable and viable alternative to the costly new-used-new book cycle we find a new challenge. Read the rest of this entry »

Must content and delivery be inextricably entwined?

For centuries our ability to gather content and disseminated wirh tide is not just to the content but to the media and the physical media that was used for delivery. If you wanted to read a book you would buy both the content and the delivery media simultaneously. The words in the paper on which they were printed or written were forever enmeshed. Even in recent decades with books on CD or tape you were still purchasing both the delivery media and the content as an inseparable unit.

We have an opportunity to day with the development of digital content and robust data exchange standards to forever separate the content from the media, or at least that will we use to receive the content. We’re at a crossroads. We can choose to follow the path of standards allowing users to decide on the delivery mechanism they prefer, or we can continue to develop content for delivery in specific devices and tools.

We’re currently entering a world where we have a wide variety of choices for the personal technology we use to access media. For instance, we have both been nearly ubiquitous iPad and now more and more android tablets on the market. We’re also seeing the early stages of windows eight tablets being previewed. If we take a device centric approach content will be developed and delivered as operating system specific applications. This will enable content creators to leverage the unique creative aspects of each of the operating systems and the devices. Read the rest of this entry »