This image appears on Facebook every so often, and it makes an appeal to “buying local” by, in part, disparraging the “big chains” as being greedy, and implying that all the money goes out of town. While there is “truth” to this, that isn’t the full story.
“When you buy from a small family run business you’re not helping a CEO buy a 3rd Holiday Home. You’re helping a little girl get dance lessons. A little boy get his team shirt. A mom and dad put food on the table. So THANK YOU for shopping local :)”
Don”t lose sight of the fact that everyone in these stores lives “local” and is working to serve you to put food on their table.
Here’s a more compelling argument, in my opinion:
Buy local, from locally owned (and perhaps family run) businesses that put quality service at the fore of their offerings. What makes “local” great is that they understand “local.” They are part of the community. The owners see you at the stores, in the streets, at school events, and (sadly less often these days) in Church. They know they directly answer to their customers–customers that they come to know as loyal.
And you know what–sometimes those local owners have holiday/vacation homes, or hunting cabins. But we don’t mind. They took care of us. They cared. They were committed to making their money through providing QUALITY service and products.
THAT is compelling to me.