I had a conversation with my brother yesterday that was about as instructive in what we learned about the conversation as it was in what we learned in the conversation. Â He mentioned that Leo Laporte backed up a bit on his assertion that the iPad was predominantly a content consumption device, and acknowledged that it is being used for content creation as well.
Well, as an iPad user and an observer of tech, I was a bit surprised by this. Â I have seen many iPads showing up around campus, and in other places, and almost exclusively I have seen it used as a reader (PDFs for class, books, and such) and as a device to view movies and shows. Â Actually, I have seen less “video” than text on the screens of those around me. Â I would venture to say that for most people the use of the iPad remains consumption.
I mentioned that, and my brother challenged me, arguing that he, and his colleagues, are using the iPad quite regularly for note taking and email. Â I had to agree, but then…. we learned.
See, for me the operational definition of “content creation” is something that is substantive. Â I have a definition that looks at the degree, or dare I say it, quantity, of the “content” being created. Â I never viewed writing emails, taking notes, or editing existing slideshows as real “content creation.” Â And I certainly don’t view arranging photographs into a slideshow as a “content creation” event. Â The creation of the content in that case was during the translation from the photographer’s eye to the sensor in the camera.
So things came down to “Operational Definitions.” Â In research we are often faced with the need to not just have a Â simple definition but one that we can use to clearly differentiate between things, and more specifically, to transfer from a qualitative assessment to a measurable response. Â For instance, we often talk about “small businesses” but without an “operationalÂ definition” we open ourselves up to a wide range of mis-communications. Â For instance a small business can be measured as:
- a level of revenue (less than 1 million a year?)
- a level of profit (less than 1 million a year? Â Notice that the same dollar figure leads to two very different thresholds)
- a number of employees (less than 5? 50? 500?)
So then, we are now faced with the question, how do we define “Content creation”?
Is it simply “creating a document of some sort and any size, so that something that did not exist, now does?”
Or does it require a greater degree of creativity and involvement in the process?
So readers: Â I was wondering how you would define “Content Creation” and what amount of additional creativity do you believe needs to be brought to the process? Â Please–comment here so others can see your thoughts!