I have already written much about Andrew Keen’s (@ajkeen) book “The Cult of the Amateur” and will most likely write much more as I continue to reflect on the concepts.
One of the thoughts that he makes it that is harder and harder to know when we are being sold to, and when we are just being “talked” to. Is that Youtube video truly an amateur sharing a moment and a thought?
Today someone on twitter shared a link from YouTube that is a video of a “spontaneous” event filmed at a train station, for a T-Mobile commercial. In this commercial music starts playing, and the crowd starts dancing… at first a few, then a few more, and then almost everyone.
I would assume they had a few people “seed” the crowd to get them started. It might even be a LOT of people were “seeded” in the crowd.
But I wondered–are we so easily manipulated that we can be pulled into a commercial for a mobile phone company in real life?
(UPDATE: see below for an update on this.)
Anyway, enjoy the clip!
(And, if you get a chance, go support my son and his effort to get to water polo camp!)
(UPDATE: well it turns out it was apparently ALL choreographed. Hm. That means that while it was a openly sold as a commercial, they manipulated the audience into thinking it was like a “flash mob” event. Hmmmmm)