I have really enjoyed most of the commercials during this year’s Olympics in Beijing. Creative, touching, and informative.
Take the GE commercials, for instance. They have laid out clearly, in several commercials, how they are actively engaged in alternative energy projects. GM touting their lower consumption and hybrid and electric vehicles. Boeing and their lighter and less fuel consuming aircraft. The list goes on.
As I see it, they are telling us the things that are already going on. Steps that are being done today, based on research and development conducted for at least the past 8 years (and more likely 20-30 years.) Clearly, we are seeing today the fruits of labor and investments made in the past decades.
On the other hand, we have Obama’s commercial. In his commercial (hey, he approved it!) he points out that the hands that do many every day things can also things to put in place alternative energy programs. Like wind power. Alternative fuel cars. Solar power. All noble thoughts. And he is right, our hands can do those things. In fact, as evidenced by not just the other ads, but our own experience (and the fact that the video used shows locations already doing these things).
So just what will Obama bring to the table? How will he enable our hands? Hmmm?
It seems to me that the Democrats are the ones playing off the fears of the American public. Not the fear of terrorists, but fear of energy failures. And they are promising…. um… wait, I had the memo right here…
Oh, yeah. Change.
Now, if we could just hear what that change is, and how it will be different.
I’m still waiting.