Articles Posted in the " consumers " Category

  • When consumers don’t drive the market…

    When consumers don’t drive the market…

    Who are the consumers of textbooks? And how do you define a consumer? We had this discussion recently on the podcast Real Tech for Real People episode 97. We were discussing the increasing use of tablets, and specifically iPads, in...


  • Is Apple not “Pro Choice?”

    Is Apple not “Pro Choice?”

    My brother blogged on his thoughts concerning Apple’s “walled garden” comparing it more to a grocery store, or to a “boxed software” store–sacrificing choice for security.  (Oddly a familiar refrain since 2001–sacrificing degrees of freedom for a “sense” of security.)...