The Professor's Notes

Like so many this holiday season I have been doing most of my gift shopping online. I have had a few interesting experiences, mostly dealing with the shipping aspect of the order. I will be writing about mine soon, but wanted to hear what good or bad, or just “interesting” experiences you might have had.

Please, take a minute and leave your story in the comment section!

Thanks!

My brother shared with me a very humorous story, about UPS apparently confabulating a story about his son (5 y.o. at the time) apparently calling UPS to tell them to return a shipment to sender. My brother writes:

A birthday present for our soon to be 6 year old son was being delivered by UPS. Initially their site said (according to my mother-in-law) that it had been delivered on our porch on Thursday. When my wife called UPS on Friday to say that it was not delivered she was told, “Mack Brady called and requested it be returned to sender.” My wife pointed out that Mack Brady was 5 years old and expecting that box to contain lots of LEGOs from his grandparents. He was unlikely to make the call much less request that the package be returned to sender.

It was delivered 5 days (3 business days) later.

I find this experience very interesting as we seek to learn valuable service delivery,  supply chain, and life lessons. Read the rest of this entry »

My friends Joe Tillman and Kate Vitasek have written a <A HREF=”http://www.dcvelocity.com/articles/20091201order_fulfillment_perfection/”> very timely article</A> discussing the “perfect order.” What they point out is that, while service providers may have “perfect order fulfillment” as their goal, you won’t get there if you don’t have as <B>your</B> measure of perfection the same measure as your customer.

They do use a very timely approach, expressing the perfect order in terms that would satsify Ralphie, from the Christmas movie classic “A Christmas Story.” The article is well worth your read.

I would love to have you share YOUR best and worst service stories here.  I hope to use them with my course in Service Operations, and will certainly give attribution! Especially for the “Best Service” stories!

So-go to the comments, and let us know your story!

Over at the blog, Confessions of a Community College Dean, a commenter wrote that

Academics of all people should remember that the plural of anecdote is not data.

I find this to be a humorous, and in some way, interesting quote. I also find myself “engaging” with the quote in ways that I didn’t expect. This statement challenges really two fundamental concepts–that of anecdote, and of data. When does a collection of anecdotes step out of a collection of “stories” and actually add up to real, actionable data?

Data is, at the most broad, a collection of anecdotal evidence that builds a case over time. In fact, case-study analysis is simply a rigorous approach to gathering anecdotal evidence. Yes, you are limited in the amount of pure statistical analysis that can be accomplished through the gathering of anecdotal evidence, but anecdotes bring a richness to the data that one cannot get through simple “number crunching.”

In addition, an anecdote could be considered a data point of one. And sometimes “one” is all you need. How many times should a car not start before you suspect a problem? How many space shuttles do we need to blow up before we learn about O-rings? If one is seeking to improve service, enhance quality, or improve a reputation, then every negative “anecdote” is a story of failure–failure that must be controlled, corrected, and eliminated.

On the other hand, anecdotes of success should be plentiful, and instructive, if they help one overcome the failures in the other negative anecdotes. Anecdotes about repeated success help in that they demonstrate that success can be achieved, and perhaps can be “replicated” with appropriate processes.

Let’s look at one example. In a blog written by one of my students, he struggles with poor customer service from (stand by for stereotype) “the cable guy.” At the end of the day, the cable guy dragged mud over the carpets, cut two holes in the wall (only needing one) and then had to leave so couldn’t repair the damage to the wall.

The best part about the entire story was, the installer had to be at another appointment and couldn’t fix the hole in my wall. I asked what he was going to do about the wall and he gave me some putty and a sponge and explained how to fix it. He then gave me my $80 installation bill and was on his merry way.

Is it any wonder this customer was upset?

Comcast (as Wesley points out) “wants to be perceived as the leader in cable services.” If one seeks to deliver a high quality service, error free, on-time, every time, then a single story of failure is a failure. In fact, what the Comcast blog posting points out is that a service provider, Comcast, is failing in key aspects of the delivery of that service.

The Fitzsimmons’ write, in their book Service Management that reputation is often a key dimension to the provision of a service. They write:

The uncertainty that is associated with the selection of a service provider often is resolved by talking with others about their experiences before a decision is made. Unlike a product, a poor service experience cannot be exchanged or returned for a different model.

So the “take away” here is that for an individual about to make a decision an anecdote is “data.” And as negative experiences begin to collect, the weight of these anecdotes can tarnish (perhaps irretrievably) the reputation of an organization, or a person.

So, does the simple statement “the plural of anecdote is not data” hold true? I think not. Cute, but alas, wrong.

**UPDATE** I have added several additional posts. These include some recipes, as well as links to cookbooks and a crepe machine!  Start here to find the recipes

I suppose most, if not all of you dear readers are not old enough to remember the Magic Pan restaurant.  While reading the textbook “Service Management” by Fitzsimmons, I was taken back to the restaurant of my youth, and reminded once again of those wafer-thin crepes, and the delightful fillings that so often filled our Sunday afternoons.

The text book, in discussing quality control in delivering a service, mentions the “foolproof machine” that the Magic Pan designed to cook their crepes.  (For that same upside down pan, perfect crepe experience, try the VillaWare V5225 Crepe Maker) I remember it like it was yesterday, and yes–it was a great example of standardizing a service delivery process. Read the rest of this entry »