Who are the consumers of textbooks? And how do you define a consumer? We had this discussion recently on the podcast Real Tech for Real People episode 97. We were discussing the increasing use of tablets, and specifically iPads, in...
As you may know, I am looking forward to the day when our “textbooks” will be digital and students can purchase them at a fraction of what they pay now.  Of course, additional savings would be physical (lighter books–in one reader) and the “Green”...
I have written extensively 1Â about the possible move to digital textbooks, and how an aggressive move to lower pricing could work to benefit the publishers and the students. NOTE: Â Please, after reading through here, share your thoughts to my question...
Access to the homework tool (included in the purchase of a NEW textbook) would cost students $10 if they chose to instead by a book used. Of course, that would only give them access to the homework assignments. There was an additional fee ($30 I believe) if they wanted to have the "PLUS" features, including the hyperlinking to the appropriate section of the text.