The Professor's Notes

Where my thoughts and your eyes (and now ears!) collide

Are eReaders Robust Enough for Warfighters?

Posted by Steve Brady On April - 12 - 20102 COMMENTS

I have been enjoying learning about the iPad and will have more recommendations to come about apps that I absolutely love.  That said, I want to switch back to the discussion of iPad vs Kindle–not looking at features, and the like, but from the perspective of a “warfighter.”

Today’s soldier, airman and sailor (fine, and marine) carries around not only their weapon and ammunition, but provisions, body armor and all sorts of other sundries not dreamed of in past wars.  Much is designed to ensure both success and survivability on the battlefield.  But like soldiers through the ages, they like to have diversions and distractions through reading material during the “down” times.

Enter the eReader and digital books.  The beauty of these devices is they can hold hundreds of books at weight that at most tips the scale at 1.5 pounds.  This is quite attractive for the warfighter already hauling tens of pounds of gear.

An organization has formed to provide eReaders/eBooks to troops.  Their vision is:

to build the nation’s leading non-profit organization dedicated to providing e-books and e-book technology to military personnel who are deployed overseas defending our country.

and by doing this they hope to support the men and women who serve our country, putting their lives on the line daily.

I have used this then to spurred some discussion on Twitter about the survivability of these devices in the field.  Which would hold up better, an iPad or a Kindle?

Some of the considerations have included:

  • Susceptibility of the screen to cracking/breaking
  • Dust/Sand damage
  • Battery life
  • Ability to purchase/install books

One person on Twitter, @nutzareus, has commented on his experience in the field and noted that regardless what you use you must use an OtterBox to protect your device.  He commented that he used the OtterBox Defender Case for iPhone 3G, 3GS when he was in the field.

Other contributors to the discussion include:

@dpowensj, @obsidianspider, @iPeat

So what other things should be considered?  What do YOU recommend for our soldiers?  Please, share your thoughts.

Could Apple Actually KILL eBooks?

Posted by Steve Brady On February - 1 - 20103 COMMENTS

Once again we can’t turn on a news reader on the internet without be reminded of the Great Steve (not me–Jobs) and how he always has the “right sense” for business.  In addition to his design sense, and ability to time the introduction of products perfectly, many often credit him with “saving” the music industry by making music affordable at just 99 cents per song.

But could he have lost his touch? Could Steve Jobs and Apple not only missed it this time, but could they be responsible for bringing down a whole nascent industry with them?

On the heels of the introduction of the Apple iPad (and their announcement that books would cost between $13 and $15) we saw an emboldened Macmillan publishing house pressing their case against Amazon.  For a brief moment Amazon seemed to be fighting the good fight for consumers, and went so far as to ban direct sales of Macmillan books.

Macmillan was simply “acting out” what Steve Jobs told to Walt Mossberg when he said that the prices would end up being the same (between Apple and Amazon), because the publishers are not happy (with Amazon) and are going to pull their books from there.  It appears that Steve Jobs is doing the work of the Publishers, pushing the price points up, rather than down.  Rather than being a champion of the individual, does this make Steve Jobs simply a big business “hack?”

The bottom line here really is that Amazon knew 2 years ago what Steve Jobs should know now. Verso Direct has conducted a book buyers behavioral study/survey, in which they discover that the magic price-point for digital books seems to be right at $9.99.  According to the article “Amazon Flanks…” when Verso presented their study and broke down their findings, they reported that 3 out of 5 people will consider buying an ebook at or below $9.99.  Raise the price, and that drops to 1 out of 5.

The article then goes on to identify the real “winners” as pirates.

Is it possible that, in his rush to kill Amazon, Steve Jobs may have instead spell the death of eBooks?1

  1.  There are many other thoughts here, including the differences between music and books.  I will discuss these over the next few weeks.

This post is from my “Archives of Incomplete Thoughts” but I wanted to share them with you all…

I have been pondering for a while the use of the eBooks (and specifically the Kindle) in Academia.  Ever since I considered purchasing my first eReader (the Sony eReader 505) I have found the convenience of having several books at my finger tips, without weighing me down, to be the most obvious benefit.  That said, I believe there are many others, and some which can result in the elusive “win-win” situations for producers and consumers alike.

  • Affordability of textbooks
  • Desk Reference/Review copies
  • Physical size/weight relief
  • notetaking and highlighting

Need to rethink old views:

  • why see “a page”?
  • how do I “flip” through a book?
  • what is the focus/purpose of an “illustration”?
  • are there other ways to “illustrate”?
  • How do we do “citations?”

Challenges:

  • How to compare two separated pages (i.e., pages 57, and 106) (side by side?)

Issues I want to see if they have added/changed:

  • Highlighting:  does the menu appear next to where I clicked? How is that interface changed?
  • can we move/sync highlights/notes between devices?

Have you given much thought to the changes we can see with Digital Textbooks?  What are your thoughts? Please share them in the comments.

Nook Hacked — can Kindle App be Far Behind?

Posted by Steve Brady On December - 19 - 20092 COMMENTS

Several weeks ago I wrote that Jeff Bezos has said the reading of Kindle books, and the hardware we know as the Kindle, are separate businesses.  In that post I posited the idea that in addition to having Kindle apps on the iPhone, the Mac and Windows platforms, they might expand into Android based platforms, including the Barnes and Noble Nook.

Well, it didn’t take long before the Nook was hacked, and the possibilities are, while not quite endless, quite broad.  Wired Magazine reports:

If you tear open a Nook (which the team has done) you’ll find that the Android operating system is contained on a microSD card (separate from the microSD expansion slot). From here, it’s a simple matter of using a card reader to mount this card on your computer and changing a single word in the init.rc file (the file that’s in charge of which services are begun at startup, similar to a Linux boot).

This single hack will let you plug the Nook into your computer (once you have reassembled it) and access the OS, using the freely available Google Android developers kit.

The short article goes on to point out that, while for now the possibilities are limited to only a few hackers, it does mean that you have a device, with a fully capable Android operating system, running (for free) on a wireless (cellphone) network.  Imagine the possibilities!

Well, I have.

FrankenNook

Kindle, on the Nook.  Anyone want to predict when?

The Amazon Kindle (and what’s on my sidebar)

Posted by Steve Brady On November - 28 - 2008ADD COMMENTS

Today I had to take one of my cars to the dealer for the state inspection.  As usual, I took my Kindle
to read while I waited, and as usual, I also found good conversation among my compatriots.  While I was twittering awayI was asked how I liked that.  Which that I asked (I  had the iPhone and the Kindle out!)  Admittedly the answer is the same regardless–I love ‘em!  “The Kindle” she said.

Well, I do love the Kindle.  In fact, I have it linked on the right here in the “recommended” widget for people to find, and buy.  I decided perhaps it was time for me to share my thoughts on the Kindle, now that has been out for a year. Read the rest of this entry »

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    Many have asked, so let me tell you: I am a professor. BA, Political Science MPA (Master’s of Public Administration) MS Logistics Management PhD Business Administration (Business Logistics, supporting field Industrial Engineering) I have a strong professional interest in Collaborative Supply Chain Management, RFID in the Supply Chain (EPC), and Research Methods. I have a strong personal interest in political issues, and military affairs having retired from the US Air Force after 20 years.

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