Must content and delivery be inextricably entwined?
For centuries our ability to gather content and disseminated wirh tide is not just to the content but to the media and the physical media that was used for delivery. If you wanted to read a book you would buy both the content and the delivery media simultaneously. The words in the paper on which they were printed or written were forever enmeshed. Even in recent decades with books on CD or tape you were still purchasing both the delivery media and the content as an inseparable unit.
We have an opportunity to day with the development of digital content and robust data exchange standards to forever separate the content from the media, or at least that will we use to receive the content. We’re at a crossroads. We can choose to follow the path of standards allowing users to decide on the delivery mechanism they prefer, or we can continue to develop content for delivery in specific devices and tools.
We’re currently entering a world where we have a wide variety of choices for the personal technology we use to access media. For instance, we have both been nearly ubiquitous iPad and now more and more android tablets on the market. We’re also seeing the early stages of windows eight tablets being previewed. If we take a device centric approach content will be developed and delivered as operating system specific applications. This will enable content creators to leverage the unique creative aspects of each of the operating systems and the devices. Read the rest of this entry »













